Originally published at The Huffington Post. There's a story often told in nonprofit circles to inspire hope. It's the one about the starfish, which in one version goes like this: A man is walking on a beach and comes across a little girl tossing … [Continue reading] about Are Nonprofits Designed to Fail?
I Want a Desk Like a Super-Villain’s: Will Intelligent Agents Give Me One?
First published at the Huffington Post, 8/29/13. Every super-villain has a lair. And in every super-villain's lair, there is a gorgeous companion, a weird sidekick, and... the desk. The sleek, perfectly uncluttered desk, from which our … [Continue reading] about I Want a Desk Like a Super-Villain’s: Will Intelligent Agents Give Me One?
Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way
Also published at the Huffington Post. Recently, I've been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to "no-content … [Continue reading] about Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way
What No-content Marketing Will Look Like
Also published at the Huffington Post. Last time, I argued that while content marketing is still on the rise (e.g. see this Content Marketing Institute report), it will eventually become the victim of its own success. In a nutshell, I said … [Continue reading] about What No-content Marketing Will Look Like
What’s Next for Content Marketing: No Content
Also published at the Huffington Post. Content marketing is all the rage right now, and for good reason. In a digital world, people's attention is divided among a nearly infinite range of media choices. That means it's harder and harder to push a … [Continue reading] about What’s Next for Content Marketing: No Content