If you’re trying to make sense of a presidential campaign, it helps to realize that it’s not logical, but mythological. We’re choosing a leader, not a manager, and the process has more in common with mystical, ancient rites than with reviewing resumes.
What we look for in a leader hasn’t changed much since the beginning of history, or even before, when we were primates gathered in troupes. We’re looking for the one who will fight, and win, for us.
The judgment of who that is isn’t really based on judgment, but on instinct. It’s necessary (or should be) for a candidate to be qualified and to have solid policies, but it’s nowhere near sufficient. What catches our stronger interest and ends up persuading us is what is expressed in a fleeting facial expression, the tone of a voice, and the way a body moves, along with how all of these happen to interact with the culture of the moment — the right leader at the wrong time won’t succeed.[Read more…] about Presidential Campaigns Are Not Logical, but Mythological