Also published at the Huffington Post. Recently, I've been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to "no-content … [Continue reading] about Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way
What No-content Marketing Will Look Like
Also published at the Huffington Post. Last time, I argued that while content marketing is still on the rise (e.g. see this Content Marketing Institute report), it will eventually become the victim of its own success. In a nutshell, I said … [Continue reading] about What No-content Marketing Will Look Like
What’s Next for Content Marketing: No Content
Also published at the Huffington Post. Content marketing is all the rage right now, and for good reason. In a digital world, people's attention is divided among a nearly infinite range of media choices. That means it's harder and harder to push a … [Continue reading] about What’s Next for Content Marketing: No Content
What’s Next for the NRA: Arming Young Black Males
According to the NRA, guns are life-savers. The group credits rising gun ownership (albeit among a shrinking share of the population) and the spread of concealed carry laws for the decline of violent crime from its peak in the 1990’s. According to … [Continue reading] about What’s Next for the NRA: Arming Young Black Males
5 Seconds to Better Looking Documents: Get Un-centered
Also published at the Huffington Post: In five seconds, you will be creating better-looking documents: Five, four, three, two -- Stop centering your text! -- One. There, now your documents look better. Centered text looks OK for some special … [Continue reading] about 5 Seconds to Better Looking Documents: Get Un-centered