Electronic Musican recently ran a comprehensive article on podcasting, written by David Battino. It includes some tips from me. A lot of what has stuck with me about communication over the years I first learned as a freelance writer-broadcaster for the Canadian Broacasting Corporation:
“I think the most important thing is a strong focus-an angle,” he replied. “The focus is a simple, active, emotionally compelling statement of what this story is about and why it matters to people. ‘Water pollution’ is not a good focus. But, ‘When you wash your car, you’re sending toxic chemicals into Monterey Bay,’ is.”
Another skill podcasters can learn from radio is how to write for the ear rather than the eye, Critchley says…
More at emusician.com.