spencercritchley.com Archives: December 2009
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24 December 2009
Why TV commercials are so loud
With Rep. Anna Eshoo’s bill to turn down TV ads in the news (Commercial Advertisement Loudness Mitigation, or CALM, Act), here again is my explanation of why ads sound so loud when broadcasters claim they hit the same levels as the rest of the programming: People have complained about loud TV commercials for years. The [...]