Maybe you don’t want to vote for the guy who looks like he should be president. Because the only reason he’s gotten as far as he’s gotten is because he looks like he should be president.
In studying rich and poor baseball teams for Moneyball, Lewis found that rich teams invested in the wrong players — in effect, the players who looked good, as opposed to the ones who actually were good.
It does sound like more than a few presidential candidates, not to mention much of the Senate.
A corollary: If there are two barbers in the shop, ask for the one with the bad haircut.