Category Archives: The Web

Shopping Made Psychic: No-Content Marketing Marches on

Originally published at the Huffington Post:  A while back, I predicted the coming of no-content marketing: what comes next after the sheer volume of content drives its value below zero. That’s the point at which we start paying to avoid … Continue reading

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Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way

Also published at the Huffington Post. Recently, I’ve been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to … Continue reading

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What No-content Marketing Will Look Like

Also published at the Huffington Post. Last time, I argued that while content marketing is still on the rise (e.g. see this Content Marketing Institute report), it will eventually become the victim of its own success. In a nutshell, I … Continue reading

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What’s Next for Content Marketing: No Content

Also published at the Huffington Post. Content marketing is all the rage right now, and for good reason. In a digital world, people’s attention is divided among a nearly infinite range of media choices. That means it’s harder and harder … Continue reading

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The power of content, by the author of Content Rules

In this short interview, CC CHapman gives a really good, clear and concise explanation of the importance of content and how it works on social networks. He emphasizes the power of storytelling, and notes the surprising (to some) hipness on … Continue reading

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Let’s watch Erato’s “Call Your Girlfriend” go viral, in real time

On Facebook today I came across a video shared by a friend whose musical taste I respect, so I gave it a click, and had that wonderful experience of discovering something great and unexpected. It’s three members of a female … Continue reading

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Literacy now includes not just language, not just media, but code, too.

…as we’re reminded by CodeNow, featured at WhiteHouse.gov today: CodeNow focuses on developing the next pioneers in technology by teaching underserved youth foundational skills in computer science and programming with the objective of narrowing the current digital divide. The organization … Continue reading

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Top Drupal Gotchas, #2: White Screen / Not Enough PHP Memory

Cross-posted at O’Reilly Broadcast. Continuing my effort to spare newcomers to Drupal from falling into this powerful content management system’s most common traps, this time I look at a frequent cause of white screens – the sudden and scary devolution … Continue reading

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“Understanding Social Media” seminar

I’ll be giving a free seminar on Understanding Social Media at the Monterey County Democrats’ Center For Change in Monterey Tuesday, Nov 17, 2009 from 6 to 8 pm. This is part of our Training For Change series for Monterey … Continue reading

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Top Drupal Gotchas: “Access Denied” and Permissions Problems

Cross-posted at O’Reilly Broadcast.

The Drupal Content Management System keeps getting better and better. But the learning curve is still steep and the interface is still tricky – even after working with it for several years, some gotchas keep tripping me up. That tells me it’s worth jotting them down, hopefully to spare a few other Drupallers falling into the traps I’ve fallen into enough times for all of us.

This time: Mysterious problems logging in or accessing content.

These are fairly common and can have a variety of causes. The ones I’ve found most often… Continue reading

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