Category Archives: Social Media

Shopping Made Psychic: No-Content Marketing Marches on

Originally published at the Huffington Post:  A while back, I predicted the coming of no-content marketing: what comes next after the sheer volume of content drives its value below zero. That’s the point at which we start paying to avoid … Continue reading

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Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way

Also published at the Huffington Post. Recently, I’ve been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to … Continue reading

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What No-content Marketing Will Look Like

Also published at the Huffington Post. Last time, I argued that while content marketing is still on the rise (e.g. see this Content Marketing Institute report), it will eventually become the victim of its own success. In a nutshell, I … Continue reading

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What’s Next for Content Marketing: No Content

Also published at the Huffington Post. Content marketing is all the rage right now, and for good reason. In a digital world, people’s attention is divided among a nearly infinite range of media choices. That means it’s harder and harder … Continue reading

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The power of content, by the author of Content Rules

In this short interview, CC CHapman gives a really good, clear and concise explanation of the importance of content and how it works on social networks. He emphasizes the power of storytelling, and notes the surprising (to some) hipness on … Continue reading

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