Category Archives: Communications

Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way

Also published at the Huffington Post. Recently, I’ve been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to … Continue reading

Posted in Communications, Digital Media, Social Media, The Web | Leave a comment

What No-content Marketing Will Look Like

Also published at the Huffington Post. Last time, I argued that while content marketing is still on the rise (e.g. see this Content Marketing Institute report), it will eventually become the victim of its own success. In a nutshell, I … Continue reading

Posted in Communications, Digital Media, Social Media, The Web | 1 Comment

What’s Next for Content Marketing: No Content

Also published at the Huffington Post. Content marketing is all the rage right now, and for good reason. In a digital world, people’s attention is divided among a nearly infinite range of media choices. That means it’s harder and harder … Continue reading

Posted in Communications, Social Media, The Web | Leave a comment

5 Seconds to Better Looking Documents: Get Un-centered

Also published at the Huffington Post: In five seconds, you will be creating better-looking documents: Five, four, three, two – Stop centering your text! – One. There, now your documents look better. Centered text looks OK for some special uses, … Continue reading

Posted in Communications | Tagged , , | Leave a comment

Literacy now includes not just language, not just media, but code, too.

…as we’re reminded by CodeNow, featured at WhiteHouse.gov today: CodeNow focuses on developing the next pioneers in technology by teaching underserved youth foundational skills in computer science and programming with the objective of narrowing the current digital divide. The organization … Continue reading

Posted in Communications, Digital Media, Technology, The Web | Leave a comment

Ice Cream Tells the Story of How the Stimulus Worked (VIDEO)

Written for the Huffington Post. Hundreds of billions of dollars were spent, and millions of words were argued. And now a little ice cream shop in Santa Cruz, California has made it clear why the stimulus program was worth it. … Continue reading

Posted in Communications, Featured 1, Politics & Society | Leave a comment

What If Democrats Could Just Say What They Believe?

Written for the Huffington Post. Less than two years after Barack Obama ran a free master class in political communications, too many Democrats act like it never happened. Too many are back to parsing polls, searching for what they should … Continue reading

Posted in Communications, Featured 1, Featured 2, Politics & Society | Leave a comment

Quran-Burning Coverage: The Hollowness of “Storytelling” as a Journalistic Value

Written for the Huffington Post: It’s Journalism 101: You have to have a story. Who’s the protagonist? Who or what are they up against? And most importantly, what does it mean? It’s been a foundation of reporting for so long … Continue reading

Posted in Communications, Featured 1, Journalism, Politics & Society | Leave a comment

The “Ground Zero Mosque”: The Perfect Republican Talking Point

Written for the Huffington Post:In the last post Zach Friend and I wrote, we detailed the recipe for a Republican Talking Point. In the short time since then there has appeared a perfect example: the “Ground Zero mosque.” It isn’t … Continue reading

Posted in Communications, Featured 1, Politics & Society | Leave a comment

Have Democrats Lost The Narrative?

By Zach Friend & Spencer Critchley, at Huffington Post: Time after predictable time, Republicans roll out a new set of bogus talking points. And time after time, Democrats argue the facts — and lose. That’s got to change. Here’s how … Continue reading

Posted in Communications, Featured 1, Journalism, Politics & Society | Leave a comment