Category Archives: Communication

7 Tips for Telling Real News from Fake

[Also published at Huffington Post.] I’ve been hearing a lot lately from people who feel overwhelmed by all the drastically different news narratives fighting for their attention — especially, of course, the ones about Donald Trump. Real news? Fake news? How … Continue reading

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Skip the Gut Check, Democrats: The Problem Is Hiding in Plain Sight

(Also published at Huffington Post.) Following a shock loss to what looked like the worst presidential candidate in history, many Democrats are agonizing over what policies they need to change in order to win back voters. They needn’t bother: policy … Continue reading

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How to Win Every Argument You Ever Have: Be Willing to Lose

As we mark the first post-Trump Thanksgiving, the best advice about arguments might be to try not to have them, at least for today. But knowing they’re probably inevitable, now seems like a good time to share the ultimate secret … Continue reading

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Branding Bannon: How to Protest a White Nationalist in the White House

(Also published at Huffington Post.) Democrats in Washington have registered strong objections to Donald Trump’s choice of Steve Bannon as his senior White House adviser. Will their protests make any difference? So far, it looks like no: as the minority in … Continue reading

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That’ll Do, Pig: If You Care About Excellence, Stop Over-Praising

Also published at Huffington Post. In a meeting of nonprofit leaders the other day, I heard an executive praise some recent work done by his staff as “amazing” and “incredible”. I hear this kind of thing so often that, normally, … Continue reading

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Shopping Made Psychic: No-Content Marketing Marches on

Originally published at the Huffington Post:  A while back, I predicted the coming of no-content marketing: what comes next after the sheer volume of content drives its value below zero. That’s the point at which we start paying to avoid … Continue reading

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Why Meaning is the Future of Marketing — and How These 3 Companies Are Pointing the Way

Also published at the Huffington Post. Recently, I’ve been thinking about what comes after the current rage for content marketing. As I argue here and here, I think that over the long term, the over-abundance of content will lead to … Continue reading

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What No-content Marketing Will Look Like

Also published at the Huffington Post. Last time, I argued that while content marketing is still on the rise (e.g. see this Content Marketing Institute report), it will eventually become the victim of its own success. In a nutshell, I … Continue reading

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What’s Next for Content Marketing: No Content

Also published at the Huffington Post. Content marketing is all the rage right now, and for good reason. In a digital world, people’s attention is divided among a nearly infinite range of media choices. That means it’s harder and harder … Continue reading

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5 Seconds to Better Looking Documents: Get Un-centered

Also published at the Huffington Post: In five seconds, you will be creating better-looking documents: Five, four, three, two — Stop centering your text! — One. There, now your documents look better. Centered text looks OK for some special uses, … Continue reading

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